Glossary

Customer Engagement

As defined by Paul Greenberg, customer engagement is “the ongoing interactions between company and customer, offered by the company, chosen by the customer.” [hubspot.com] Customer enagement involves social media, in-product messaging, mobile, customer support and email. In-product messaging tends to have higher engagement rates than other digital marketing and online marketing channels. See the article on Customer Engagement using SMS Text Marketing.


See Melrose Labs Campaign/Collect,
  Melrose Labs Campaign

Melrose Labs: 我们的使命是为企业,短信聚合器和消息传递提供商提供跨移动,固定电话和互联网的云通信中的关键服务。这些服务使组织能够在向客户提供服务,可靠性,对服务的洞察力以及提高的运营效率方面取得飞跃。