As defined by Paul Greenberg, customer engagement is “the ongoing interactions between company and customer, offered by the company, chosen by the customer.” [hubspot.com] Customer enagement involves social media, in-product messaging, mobile, customer support and email. In-product messaging tends to have higher engagement rates than other digital marketing and online marketing channels. See the article on Customer Engagement using SMS Text Marketing.
Melrose Labs: We deliver innovative services in cloud communications across mobile, fixed-line, satellite and internet. Our services increase the success of businesses and other organisations through better communication with their staff and customers.