Glossary

Customer Engagement

As defined by Paul Greenberg, customer engagement is “the ongoing interactions between company and customer, offered by the company, chosen by the customer.” [hubspot.com] Customer enagement involves social media, in-product messaging, mobile, customer support and email. In-product messaging tends to have higher engagement rates than other digital marketing and online marketing channels. See the article on Customer Engagement using SMS Text Marketing.


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Melrose Labs: We deliver innovative services in cloud communications across mobile, fixed-line, satellite and internet. Through these services, we enable businesses to communicate better with their staff and customers, and by doing so, increase their success.