Bulk SMS is the sending of large quantities of SMS messages. This typically involves the use of an SMS gateway such as the Tyr SMS Gateway, located in the United Kingdom (UK). Bulk SMS is usually associated with marketing campaigns and large broadcasts to customers, staff or stakeholders.
Bulk SMS is the name given to the sending of a large number of SMS messages to a broad audience. It allows businesses to deliver SMS messages safely, quickly and directly to their customers worldwide. Use it for competitions, marketing campaigns, notifications to employees, promotions or events. Its ability to send a high volume of messages at the same time is what defines Bulk SMS.
An SMS gateway allows an application to send and receive Short Message Service (SMS) messages to and from a telecommunications network. The vast majority of messages are routed by an SMS gateway into the mobile phone networks. The SMS gateway typically sits between the end user application that needs to send/receive SMS and a mobile network's Short Message Service Center (SMSC). Such gateways provide their customers with a choice of APIs, including HTTP, SMTP, Short Message Peer-to-Peer (SMPP) and Web Services. Providers of SMS gateway services include SMS aggregators (such as the Melrose Labs Tyr SMS Gateway, located in the UK) and mobile operators. SMS gateways operate using software such as that provided by the Melrose Labs SMPP SMS Gateway.
When sending bulk SMS, an individual mobile can receive a single SMS or multiple SMS comprising a long message. When receiving a long message (aka concatenated SMS), the message is displayed to the mobile user once all parts comprising it have been received by the user's mobile. Bulk SMS can be used to deliver Rich Messaging via a link in an SMS, where the message contains an image, text, audio, video and CTAs. It can also be used to initiate a dialogue with the mobile user involving Conversational Chatbots.
The Melrose Labs SMSC Simulator can be used to simulate an SMSC and the delivery to mobiles of a bulk SMS campaign. Simulation can be used to test the performance of your sending application and its behaviour. Inbound messages from mobiles to your application can be generated to simulate responses from the mobile users receiving your campaign message.
Melrose Labs SMPP Implementation Testing can be used to simulate a messaging application and the submission of messages as part of a bulk SMS campaign. Simulation can be used to test the performance and SMPP compliance and capability of your SMSC, SMS gateway or SMPP server and its behaviour. Load testing can be performed where one or more simulated clients submit messages to your server-under-test and allows you to determine the SMS/sec and
SELECT FROM OUR Bulk SMS SOLUTIONS
SMS gateway for A2P, P2A, bulk, wholesale, business, text marketing and other applications using SMS APIs, including SMPP, SMTP, SIP and HTTP REST API.
Message content that goes far beyond SMS text for more engaging customer interactions.
SMSC simulator for testing your SMS applications and messaging infrastructure using the SMPP protocol.
SMS marketplace for buyers and sellers. For aggregators, MNOs and enterprises. This exchange will be the premier SMS trading exchange for the market.
RCS Messaging - Rich Communication Services is the replacement for SMS text messaging. Watch this space!
SMS and SBD communication with Iridium satellite phones and modules. Send and receive SMS text messages to and from Iridium devices.
Cloud-based reliable and high capacity SS7/SIGTRAN SMSC platform with SMPP API for delivery of SMS to mobiles.
Protect your routes from illegal traffic and ensure compliance.
Improve the support of your customers, easily deal with traffic queries raised by suppliers and ensure compliance through time-limited storage of messages and immediate access.
Understand your traffic – volumes, revenue, costs and margins.
White label portals and applications to add to your service portfolio.
Smart, highly integrated chatbots that deliver scalable near-human customer service.
Virtual Mobile (SS7)
Platform for inbound SMS to mobile number ranges as part of your virtual mobile offering.
Cloud-based high capacity and high reliability SMPP SMS Gateway platform with advanced routing. Supports A2P and P2A SMS.
Drive revenue through the flexibility of your pricing, traffic rating and billing.
Notification service that can be relied upon. Delivered via voice, rich messaging, SMS, email, social media and chat.