RCS Messaging - An evolution of SMS text messaging.
SMS launched commercially in December 1992, and in the years that followed, handset manufacturers including Nokia and carriers climbed aboard the messaging bandwagon, spurring adoption. By 2010, nearly 20 years after the first text message, mobile subscribers exchanged 6.1 trillion messages.
Rich Communications Services (RCS) is the protocol intended as an evolution of SMS. The protocol got off to a very slow start: It was formed by a group of industry promoters in 2007 and brought under the GSM Association's wings in 2008, but carrier participation and other factors kept it from gaining any real steam for nearly a decade.
In 2018, Google announced it had been working with every major mobile carrier worldwide to adopt the RCS protocol. The result is Chat, a protocol based on RCS Universal Profile that will supersede SMS.
Messaging that contains images and encourages interaction can cause a retailer to sell more and increase conversion rates. RCS can deliver a mobile messaging experience that is significantly better than that with SMS.