Omnichannel is a cross-channel content strategy that organisations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Omnichannel implies integration and orchestration of channels such that the experience of engaging across all the channels someone chooses to use is as, or even more, efficient or pleasant than using single channels in isolation. See Melrose Labs Text Marketing.

Melrose Labs: 我们的使命是为企业,短信聚合器和消息传递提供商提供跨移动,固定电话和互联网的云通信中的关键服务。这些服务使组织能够在向客户提供服务,可靠性,对服务的洞察力以及提高的运营效率方面取得飞跃。