Omnichannel is a cross-channel content strategy that organisations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Omnichannel implies integration and orchestration of channels such that the experience of engaging across all the channels someone chooses to use is as, or even more, efficient or pleasant than using single channels in isolation. See Melrose Labs Text Marketing.
Melrose Labs: Our mission is to deliver pivotal services in cloud communications across mobile, fixed-line and internet for enterprises of all sizes. Through these services, we help businesses and other organisations communicate better with their staff and customers, and by doing so increase their success.