Omnichannel is a cross-channel content strategy that organisations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Omnichannel implies integration and orchestration of channels such that the experience of engaging across all the channels someone chooses to use is as, or even more, efficient or pleasant than using single channels in isolation. See Melrose Labs Text Marketing.
Melrose Labs: We deliver innovative services in cloud communications across mobile, fixed-line, satellite and internet. Our services increase the success of businesses and other organisations through better communication with their staff and customers.