Glossary

Omnichannel

Omnichannel is a cross-channel content strategy that organisations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Omnichannel implies integration and orchestration of channels such that the experience of engaging across all the channels someone chooses to use is as, or even more, efficient or pleasant than using single channels in isolation.

Melrose Labs: Our mission is to deliver pivotal services in cloud communications across mobile, fixed-line and internet for enterprises, SMS aggregators and messaging providers. These services allow organisations to take leaps forward in the services they provide to their customers, their reliability, insight into their services and increased operational efficiency.