Glossary
Omnichannel
Omnichannel is a cross-channel content strategy that organisations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Omnichannel implies integration and orchestration of channels such that the experience of engaging across all the channels someone chooses to use is as, or even more, efficient or pleasant than using single channels in isolation. See Melrose Labs Text Marketing.
Melrose Labs: Notre mission est de fournir des services pivots dans les communications cloud sur mobile, fixe et Internet pour les entreprises, les agrégateurs SMS et les fournisseurs de messagerie. Ces services permettent aux organisations de faire un bond en avant dans les services qu'elles fournissent à leurs clients, leur fiabilité, leur visibilité sur leurs services et leur efficacité opérationnelle accrue.