Direct Text Marketing
Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, direct text marketing has been subsumed under mobile marketing, which includes rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS. See Melrose Labs Text Marketing.
Melrose Labs: 我们的使命是为企业，短信聚合器和消息传递提供商提供跨移动，固定电话和互联网的云通信中的关键服务。这些服务使组织能够在向客户提供服务，可靠性，对服务的洞察力以及提高的运营效率方面取得飞跃。