Glossary
Direct Text Marketing
Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, direct text marketing has been subsumed under mobile marketing, which includes rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS. See Melrose Labs Text Marketing.
Melrose Labs: Nuestra misión es proporcionar servicios importantes en comunicaciones en la nube a través de dispositivos móviles, teléfonos fijos e Internet para empresas, agregadores de SMS y proveedores de mensajería. Estos servicios permiten a las organizaciones dar un salto adelante en los servicios que brindan a sus clientes, su confiabilidad, el conocimiento de sus servicios y una mayor eficiencia operativa.