Glossary
Direct Text Marketing
Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, direct text marketing has been subsumed under mobile marketing, which includes rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS. See Melrose Labs Text Marketing.
Melrose Labs: Notre mission est de fournir des services pivots dans les communications cloud sur mobile, fixe et Internet pour les entreprises, les agrégateurs SMS et les fournisseurs de messagerie. Ces services permettent aux organisations de faire un bond en avant dans les services qu'elles fournissent à leurs clients, leur fiabilité, leur visibilité sur leurs services et leur efficacité opérationnelle accrue.