Glossary
Direct Text Marketing
Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, direct text marketing has been subsumed under mobile marketing, which includes rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS. See Melrose Labs Text Marketing.
Melrose Labs: Nossa missão é fornecer serviços críticos de comunicação na nuvem em dispositivos móveis, linhas fixas e internet para empresas, agregadores de SMS e provedores de mensagens. Esses serviços permitem que as organizações avancem os serviços que prestam a seus clientes, sua confiabilidade, seus serviços e maior eficiência operacional.