Glossary

Direct Text Marketing

Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, direct text marketing has been subsumed under mobile marketing, which includes rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS. See Melrose Labs Text Marketing.

Melrose Labs: Unsere Mission ist es, Unternehmen, SMS-Aggregatoren und Messaging-Anbietern wichtige Dienste für die Cloud-Kommunikation über Mobilfunk, Festnetz und Internet bereitzustellen. Diese Services ermöglichen es Unternehmen, die Services, die sie ihren Kunden anbieten, sowie deren Zuverlässigkeit, Einblick in ihre Services und betriebliche Effizienz weiter zu verbessern.