Glossary

Direct Text Marketing

Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, direct text marketing has been subsumed under mobile marketing, which includes rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS. See Melrose Labs Text Marketing.

Melrose Labs: La nostra missione è fornire servizi chiave nelle comunicazioni cloud tramite dispositivi mobili, di rete fissa e Internet per aziende, aggregatori di SMS e provider di messaggistica. Questi servizi consentono alle organizzazioni di progredire nei servizi offerti ai propri clienti, della loro affidabilità, conoscenza dei loro servizi e maggiore efficienza operativa.