Glossary

Direct Text Marketing

Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, direct text marketing has been subsumed under mobile marketing, which includes rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS. See Melrose Labs Text Marketing.

Melrose Labs: We deliver innovative services in cloud communications across mobile, fixed-line, satellite and internet. Through these services, we enable businesses to communicate better with their staff and customers, and by doing so, increase their success.