Reporting and Analysis

Clearly understand your messaging traffic – volumes, revenue, costs and margins


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Understand your traffic – volumes, revenue, costs and margins.

Revenue generation Cost reduction Business intelligence 
Messaging Bulk SMS 

Optimal efficiency is required in the operation of messaging services in order to maximise profitability and customer satisfaction. This involves having a clear understanding of expected and actual costs and revenues at the individual message, destination network and customer levels.


Cost per Message analysis: CPE (Cost per ESME message), CPD (Cost per Delivered) and CPA (Cost per Attmempt)

Service snapshot

  • Analysis of customer inbound and outbound traffic
  • Analysis of supplier inbound and outbound traffic
  • CPM (cost per message) and MPM (margin per message) analysis for attempted and delivered SMS
  • CPM and MPM expected vs actual with cause analysis
  • Customer and supplier billing reconciliation

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