In commerce, user experience (UX) is a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person's perceptions of system aspects such as utility, ease of use and efficiency. User experience may be subjective in nature to the degree that it is about individual perception and thought with respect to a product or system. User experience varies dynamically, constantly modifying over time due to changing usage circumstances. In essence, user experience is about how a user is affected as a result of their interaction with, and experiences of, a product.
Melrose Labs: Our mission is to deliver pivotal services in cloud communications across mobile, fixed-line and internet for enterprises, SMS aggregators and messaging providers. These services allow organisations to take leaps forward in the services they provide to their customers, their reliability, insight into their services and increased operational efficiency.