Glossary

Customer Experience

In commerce, customer experience (CX) is the product of an interaction between an organisation and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience. A good customer experience means that the individual's experience during all points of contact matches the individual's expectations. Gartner asserts the importance of managing the customer's experience.

Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual. Customers respond diversely to direct and indirect contact with a company. Direct contact usually occurs when the purchase or use is initiated by the customer. Indirect contact often involves advertising, news reports, unplanned encounters with sales representatives, word-of-mouth recommendations or criticisms.

Melrose Labs: Notre mission est de fournir des services pivots dans les communications cloud sur mobile, fixe et Internet pour les entreprises, les agrégateurs SMS et les fournisseurs de messagerie. Ces services permettent aux organisations de faire un bond en avant dans les services qu'elles fournissent à leurs clients, leur fiabilité, leur visibilité sur leurs services et leur efficacité opérationnelle accrue.