Conference Campaign Solo Rich Messaging

Glossary

SMPP (Short Message Peer-to-Peer)

The SMPP (Short Message Peer-to-Peer) protocol is an open, industry standard protocol designed to provide a flexible data communications interface for the transfer of short message data between External Short Message Entities (ESME), Routing Entities (RE) and Message Centres (MC). It is a means by which applications can send SMS messages to mobile devices and receive SMS from mobile devices. This is done using an SMPP connection with a Short Message Service Center (SMSC), SMS gateway, SMPP gateway or hub. See SMPP Protocol [smpp.org] .

Melrose Labs: 我们的使命是为企业,短信聚合器和消息传递提供商提供跨移动,固定电话和互联网的云通信中的关键服务。这些服务使组织能够在向客户提供服务,可靠性,对服务的洞察力以及提高的运营效率方面取得飞跃。