Conference Campaign Solo Rich Messaging

Glossary

A2P (Application-to-Person)

A2P, or application-to-person, SMS is the process of sending SMS messages from an application to a mobile user. A2P SMS messaging is also called enterprise, business or professional SMS. Businesses can use it in a number of ways to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual’s mobile phone. A2P is distinct from P2P (Person-to-Person) and P2A (Person-to-Application) SMS. A2P SMS is sent from the originating application via a Mobile Network Operator (MNO) or SMS aggregator using an SMS API such as SMPP.


See Melrose Labs Tyr SMS Gateway

Melrose Labs: Our mission is to deliver pivotal services in cloud communications across mobile, fixed-line and internet for enterprises of all sizes. Through these services, we help businesses and other organisations communicate better with their staff and customers, and by doing so increase their success.