The process of sending mobile messages from an application to a mobile user. A2P SMS messaging is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual’s mobile phone, as is the case with P2P SMS.
Melrose Labs: Our mission is to deliver pivotal services in cloud communications across mobile, fixed-line and internet for enterprises, SMS aggregators and messaging providers. These services allow organisations to take leaps forward in the services they provide to their customers, their reliability, insight into their services and increased operational efficiency.