Conference Campaign Solo Rich Messaging

Rich Messaging

Rich media messaging that goes beyond text for more engaging customer interactions.


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Rich media messaging that goes beyond SMS text and rich SMS for more engaging customer interactions.

Categories: Conversational Messaging Text Marketing Messaging Bulk SMS Confirmations Reminders Notifications 

Use Rich Messaging when you want to provide a smart and high-quality customer experience through mobile devices. Rich Messaging goes beyond SMS messaging and rich SMS, and provides meaningful and secure interactions that include calls-to-actions (CTAs), text, video and images that reinforce your brand.

The power of Rich Messaging comes not only from what the user can see on their mobile screen but also from the interactions that take place through the integration with a customer's systems. These integrations with CRM systems allow order history to be retrieved and personalisation of messages. They also enable orders or bookings to be taken and done in a way that delivers an exceptional customer experience.

Use Rich Messaging to move communications with mobile users beyond plain SMS text messaging or even rich SMS. Use it to move beyond simple text marketing. It is incredibly effective for everyone from retailers and their customers, to dentists and their patients.

Cards

Cards from Melrose Labs.

Clean. Clear. Concise. Rich content for the channel of your choice.


The Melrose Labs Cards service enables the creation, communication and handling of cards with visual and audio content, and actions. Cards are used by businesses and other organisations to communicate effectively with staff, customers and others.

Create a card using a template and then include the resulting Cards service short URL for your card when you distribute via email, text, chat or in print. Alternatively, the easy to use card designer allows you to drag-and-drop your content into a card template or even create your own templates.

Events relating to your card, such as opening and CTA use, can be notified to your application using the service API and webhooks, or can be viewed in the analytics portal.

The Melrose Labs Cards service is free of charge to use.

template 14 template 13 template 12 template 11 template 10 template 1

Use cards to convey rich content such as tickets, alerts, reminders, promotions, vouchers, receipts, confirmations and tasks to your customers and staff.

Create a card using the Rich Messaging Cards service with the RESTful Rich Messaging API
Examples using cURL, NodeJS, Python

Create a card using a template and get URL of new card

Request:

curl --location --request POST 'https://api.melroselabs.com/richmessaging/card' \
--header 'x-api-key: [API_KEY]' \
--header 'Content-Type: application/json' \
--data-raw '{
	"templateref": "10",
	"data": {
	    "propertyname":"Santorini Escape",
	    "urlimage":"https://richmsg.io/media/images/seaview-apartments.png",
	    "propertysummary":"A luxurious two-bedroom apartment with the best views over Santorini.",
	    "urldetails":"https://melroselabs.com/services/rich-messaging/",
	    "urlbooknow":"https://melroselabs.com/services/rich-messaging/"
	}
}'

Response:

{
    "messageID": "lpB",
    "shortURL": "https://richmsg.io/lpB"
}

Create a card using a template and get URL of new card

Request:

var request = require('request');
var options = {
  'method': 'POST',
  'url': 'https://api.melroselabs.com/richmessaging/card',
  'headers': {
    'x-api-key': '[API_KEY]',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({"templateref":"10","data":{"propertyname":"Santorini Escape","urlimage":"https://richmsg.io/media/images/seaview-apartments.png","propertysummary":"A luxurious two-bedroom apartment with the best views over Santorini.","urldetails":"https://melroselabs.com/services/rich-messaging/","urlbooknow":"https://melroselabs.com/services/rich-messaging/"},"userref":"","callback":"","expires":""})

};
request(options, function (error, response) { 
  if (error) throw new Error(error);
  console.log(response.body);
});

Response:

{"messageID": "O50", "shortURL": "https://richmsg.io/O50"}

Create a card using a template and get URL of new card

Request:

import requests
import json

url = "https://api.melroselabs.com/richmessaging/card"

payload = {
	"templateref": "10",
	"data": {
		"propertyname":"Santorini Escape",
		"urlimage":"https://richmsg.io/media/images/seaview-apartments.png",
		"propertysummary":"A luxurious two-bedroom apartment with the best views over Santorini.",
		"urldetails":"https://melroselabs.com/services/rich-messaging/",
		"urlbooknow":"https://melroselabs.com/services/rich-messaging/"
	}
}
headers = {
  'x-api-key': '[API_KEY]',
  'Content-Type': 'application/json'
}

response = requests.request("POST", url, headers=headers, data = json.dumps(payload))

print(response.text.encode('utf8'))

Response:

{"messageID": "VC6", "shortURL": "https://richmsg.io/VC6"}

Get your API Key now and start using the Cards service

The Cards service is part of the Rich Messaging service from Melrose Labs.

rich messaging phone partial

Engage simply, but significantly.

Rich messages are specially designed for viewing on the screen of a mobile and contain text, images, video and calls to action that allow you to engage better with your customers. When sending the rich message you specify a template for the message and the content that you want in each part of the template. We securely store the message on our servers and securely send the message to your customer when they click the link in the SMS text message.

Customer experience. Brand.

Rich Messaging enables you to interact with a customer, such as have them confirm an appointment, consider your latest special offer or click through to your website. It is also a powerful tool that allows the use of images to convey a real sense of your product. It may be that you wish to improve the experience for your customers by having a more natural and visually appealing communication while representing your organisation and its brand much better than a simple SMS text message can do.

rich messaging phone

The Melrose Labs Rich Messaging service is available using the following REST API:

Follow us on LinkedIn for updates on Melrose Labs Rich Messaging and our other services.

Service snapshot

  • Rich media: images, audio, video and text
  • Calls to actions for voice calls, text, forms, website links
  • Integration with customer systems (e.g. booking or ordering system)
  • Message state and tracking
  • Editor for message creation
  • SMS replacement - upgrade your mobile messaging

Find out more...

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