CPaaS (Communications Platform-as-a-Service)
Communications Platform as a Service (CPaaS) is a cloud-based platform that enables developers to add real-time communications features (voice, video, and messaging) into their own applications without needing to build backend infrastructure and interfaces. CPaaS providers include Melrose Labs, Twilio, Vonage, Kaleyra and Plivo. CPaaS providers typically provide APIs with which developers can build applications utilising communications services or add communication services to an existing application or system. In addition to APIs, many CPaaS providers also provide SaaS portals that provide communications services or include such services as part of their function (e.g. marketing platform or multi-channel messaging portal).
Melrose Labs: Our mission is to deliver pivotal services in cloud communications across mobile, fixed-line and internet for enterprises of all sizes. These services allow organisations to improve their effectiveness, increase revenues and reduce costs when they use our cutting-edge communication services in business operations, and with customers and staff.