Glossary

Mobile marketing

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS, RCS, MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalised information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". See Melrose Labs Text Marketing.

Melrose Labs: We deliver innovative services in cloud communications across mobile, fixed-line, satellite and internet. Through these services, we enable businesses to communicate better with their staff and customers, and by doing so, increase their success.